Assets Business Newsletter | Nov/Dec 2017

Charitable Giving Tax Deduction: What Can Your Small Business Write Off?

By Caron Beesley

Small businesses are known for their philanthropic gestures. 75% of small firms donate to charities each year. Contributing to a worthwhile cause also gives business owners an opportunity to embed themselves in the community and network with other donors—and there are tax deduction benefits. Here are some things to know:

What the IRS considers charitable giving?

In the eyes of the IRS, charitable donations are gifts made to qualified charitable organizations….Continue Reading

Brand Guidelines: The Owner’s Manual for Your Logo

Cindy Joyce, Art Director at MADE

Getting a new logo is exciting. But once you have that new logo, you must make sure whoever uses it is not destroying it by using it incorrectly or making changes to it. That’s why after the process of designing or redesigning a logo is complete, it’s important to take it a step further with the development of brand guidelines.

Brand guidelines (a.k.a. brand standards or style guides) are a fantastic tool to help protect your brand identity’s integrity by providing information about your logo and explaining the dos and don’ts of its usage…Continue Reading

Cyber Security for Small Businesses

Bouchard Insurance

High-profile cyber attacks on companies such as Target and Sears have raised awareness of the growing threat of cyber crime. Recent surveys conducted by the Small Business Authority, Symantec, Kaspersky Lab and the National Cybersecurity Alliance suggest that many small business owners are still operating under a false sense of cyber security.

The statistics of these studies are grim; the vast majority of U.S. small businesses lack a formal Internet security policy for employees, and only about half have even rudimentary cybersecurity measures in place. Furthermore, only about a quarter of small business owners have had an outside party test their computer systems to ensure they are hacker proof, and nearly 40 percent do not have their data backed up in more than one location.

Don’t Equate Small with Safe

Despite significant cybersecurity exposures, 85 percent of small business owners believe their company is safe from hackers, viruses, malware or a data breach…Continue Reading

12 Alternatives for Employee Rewards

When it comes to employee rewards, cash is great, but it isn’t the only way you can reward your employees. Here are twelve fun and inexpensive ways to reward your employees for the hard work they put in all year:

  1. Provide schedule flexibility
  2. Give a gift card to a local restaurant
  3. Have a Bring Your Pet to Work day
  4. Surprise employees with donuts
    and coffee
  5. Celebrate birthdays and milestones
  6. Donate to a charity organization of
    their choice
  7. Provide extra training opportunities
  8. Pick a day and close the office early
  9. Give thank you notes
  10. Start a kickball team together
  11. Implement an Employee of the
    Month program
  12. Provide a gym membership

And remember, a person who feels appreciated will always do more than what is expected

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